| Become a CarroLoco.com Dealer |
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| Why target the Latino Market? Its a growing market |
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| Current Market Opportunity |
| Currently 1 of every 5 working Adults are Latino |
| Latino Buying Power exceeds $900 billion |
| This is a consumer Market with highest disposable income |
| Latinos spend approximately $35 billion in Auto and parts and currently represent 15 percent of the total used car market |
| U.S. Hispanics, moreover, are exceptionally active and savvy automotive Internet users |
| Online Hispanic households that purchased a new car in the past three years were four times more likely to buy a new car via the Internet than the general online population
49 percent of offline Hispanic consumers cite the lack of Spanish content as their reason for not using the Internet. |
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| Future Market Opportunity |
| Between 2005 and 2050, 80% of US Household growth will come from Latino Immigrants & their Kids |
| By 2010, Latino Buying power will exceed 1 Trillion |
| By 2050, 1 of 3 Age working Adults will be Latino |
| By 2010 Latinos will spend approximately $40 billion on vehicles and parts and will represent 20 percent of the total used car market. |
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| CarroLoco.com HIGHLIGHTS |
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| Latino founded and operated, we know how to connect at the community level with First Generation and Generation 1.5 Latinos |
| We are one of the only Auto Websites with content that is tailored and developed by Latinos for Latinos in Spanish and English. No literal translations here! |
| When you post a car with us, your ad is viewed by our extensive network of partner advertisers including yahoo.com, msn.com and many Latino online network, community agencies, Latino non-profits and Latino religious groups. This allows you to pay a small amount for extensive advertising exposure. |
| When you post your cars with us, you dont have to worry about translating your entire website content in Spanish. The content in our website is in Spanish & bilingual so even if your car information is in English it will be embraced by Latinos because our content is in both Spanish and English. Our website is culturally tailored to gain the TRUST of the Latino consumer and feel at home. |
| Our site is Key Word accessible and friendly and easy to use. |
| If your Car Dealer has a Spanish speaking sales person, we will market a Personal Profile of your Spanish speaking sales person. This provides your car dealer with the Added Benefit of Having a Spanish speaker and thus provides you with a competitive advantage. |
| CarroLoco.com Services |
| Advertising/ Online Posting |
| Advertise your individual or bulk car advertising with us and get immediate exposure thru our extensive partnership and distribution channels. |
| Individual Car Advertisements: $4.99 per Car Posting (30 Days) |
| Bulk, Feeds : We can create an automatic feed for Car dealers |
| Feed: a feed will be created to have your cars automatically fed from your site to carroloco.com this requires a minimum of 6 month commitment. |
| Bulk: you may purchase Car Postings in bulk uploaded manually
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| $3.99 per Car Posting Package: 10 to 30 Car Postings |
| $1.99 per Car Posting Package: 30 Car Postings and over |
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| Company Logo & Banner: Your logo will be seen on the home page at carroloco.com by thousands of Latino Seekers and this will be linked to your website, driving online traffic directly to your site. |
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| Professional Sales Person Profile: On our homepage at carroloco.com we will do a professional profile of your Spanish speaking sales person, this will allow you to DIFFERENTIATE your car dealer from those that lack Spanish speaking personnel. |
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| Newsletter Marketing: Market directly to our extensive network of Latino households nationwide or by city. Our newsletters are read by over 1,750,000 subscribed Latinos nationwide & this number is growing. |
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| Latino Event Marketing & Promotion: Interested in marketing directly to the Latino consumer at the community level. Carroloco.com has a partnerships with leading Latino Focused Job Boards & Marketing Firms nationwide. Carroloco.com attends Latino Community events and Latino Job Fairs nationally and personally introduces and hands out our clients marketing materials & collateral to the Latino consumer. This allows us to have a local presence at the Latino community level and brand yourself in your community for a less money than it would cost to do a TV Commercial or Radio Commercial and by the way our direct interaction with the Latino consumer is more effective. |
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| For a proposal and calendar of events please contact client@carroloco.com |
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